If you’re an independent publisher planning your very first book launch, we’ll cover some of the most vital steps in the following guide. Whether it’s your first novel or the first one you’ve had published from your collection, read on to find out the best ways to make your big day a success.

Why should you organise a book launch?

A book launch will help you to celebrate your book release and to generate buzz and conversation around it. With the number of books sold in the UK surpassing 212 million last year alone, the national love of the paperback shows no signs of slowing. For many readers, nothing could replace being able to hold a physical copy of a novel, curled up in a favourite spot.

• Plan your budget and send invitations

Firstly, you’ll need to decide how much to spend on the event. Consider your budget and how much money you are willing to spend on the launch unless you’ve secured funding.

If you’re an independent author, we know it might feel like you’re taking a big risk in planning your launch, especially if your budget is already stretched. However, after so many months of hard work, it’s incredibly rewarding to finally have your book out on the shelves.

• Promote it!

Along with a helpful, efficient website for your book, it’s important to try traditional promotional marketing techniques. As well as relevant information on social media channels and your website, bright and eye-catching posters will boost interest and anticipation for your launch.

• Find the perfect venue

It’s imperative to choose a venue that suits not only the size of your audience but also the genre, style, and general fanbase surrounding your new work. Popular choices include:

• Local book shops
• Public or private libraries
• Restaurants
• Banquet halls
• Virtual meeting settings

Retail environments, including bookstores, often make a more convenient option if you’re on a tighter budget. Staff should be able to help you sell your book, and surrounded by other books, your guests should feel much more immersed in the atmosphere.

• Choose your guests

You’ll also need to decide on your guestlist. It’s a good idea to invite other writers, journalists, and any publishers in your social or business sphere. With TikTok serving as a driving force for the publishing industry, it could be savvy to invite any influencers you might know, too.

With the right people there, your book launch could also turn into a fantastic networking opportunity. If you choose to open the launch up as a public event, you’ll need to advertise much further in advance.

• Be prepared

It’s wise to prepare a speech and choose a particular excerpt to read out to your guests. Have your books on-hand, ready to be signed and sold. Plus, don’t forget that not all of your audience members will be carrying cash, so it’s sensible to arrange a card machine.

Lastly, don’t forget the books! Even if you’re not expecting to make record sales this time, it’s a good idea to carry enough stock with you to cover an unexpected surge of interest. Good luck!